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Keeping customer safety top of mind with DrivePur

Keeping customer safety top of mind with DrivePur

Lasts up to six months, offered at promotional price of $49

Returning sparkling clean vehicles to their owners has always been part of the service at Craftsman Collision. Now Western Canada’s largest bodyshop chain has teamed up with Viral Defense Solutions’ DrivePur sanitization treatment to take cleanliness to a new, microscopic level.

Joining a growing group of North American bodyshops, Craftsman becomes the first bodyshop chain in Western Canada to offer the DrivePur treatment, and the only chain to offer it at all its locations.

Fresch kill rate of 99.99% for viruses and bacteria

The two-stage application begins with DrivePur’s Fresch™ antiseptic – 100% natural eucalyptus oil that has a kill rate of 99.99% for SARS-CoV-2 (the virus that causes COVID-19) and other viruses, as well as other pathogens including Staph, MRSA (methicillin-resistant staphylococcus aureus), mold and bacteria. That application is followed by a water-based, non-toxic spray with a titanium dioxide formula widely used in hospital operating rooms and ICUs. It creates a nano-thin antimicrobial coating that helps prevent viruses, bacteria, mold and allergens from attaching to the vehicle’s interior surfaces for up to six months. All vehicle contact surfaces are treated, including steering wheel, dashboard, consoles, door handles, trunk interior and latch. Craftsman will be applying the two-stage DrivePur treatment to all its replacement vehicles and offering it to customers until January 1 at the discounted price of $49.

In nano-sized particle form, titanium dioxide exhibits photocatalytic activity when exposed to natural light, sterilizing and deodorizing microbes that contact it for up to six months. Vehicle owners receiving the treatment are advised not to use disinfecting chemicals or products containing more than 70% alcohol to clean their vehicle’s surfaces, because doing so could weaken or cancel the formula’s pathogen-killing properties.

DrivePur is a non-toxic sanitization and sterilizing treatment

DrivePur started in the U.S. in 2008 as a non-toxic cleaning and sterilizing treatment for hospitals, offices, vehicle interiors and other environments where harsh chemicals are not welcome. Customer safety is always top of mind at Craftsman, so we have applied the DrivePur Treatment to our 500 plus feet of replacement vehicles at no extra charge to the customer.

“We’re very excited to be launching this service, especially in light of the pandemic,” says Craftsman president Rick Hatswell. “With everyone so
concerned about sanitization, I think many, if not most, of our customers will opt for it. I wish we could offer it to everyone who wants it, but for now only Craftsman customers getting their vehicles repaired are eligible.”

DrivePur treatments will be available at all 42 Craftsman Collision locations in BC, Alberta and Saskatchewan starting Oct. 1.

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