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Sneak Peak – 2013 Craftsman Radio Ads

Radio advertising needs to get a message across that cuts through all the noise and other distractions people find in their day to day lives.  Whether it be driving down the road or sitting in your office listening to your favourite radio station, radio ads need to make you stop and listen, without the recourse of interactivity that we find today on the Internet.

As interactive media expands, attention spans are getting shorter and shorter every day.

For any company trying to get their product or service out in radio format, the task is ever more challenging and difficult.

Humorous ads remain one of the few effective ways to engage an audience in a very saturated advertising market. This is an area where the audience is far more receptive and still willing to pay attention.

In this post, we are providing you with a sneak peak of Craftsman Collision’s 2013 radio advertising campaign.  Here are 3 hilarious and really creative radio ads for your enjoyment…

Monster Trucks

Street Hockey

Vacuum Cleaner